Japan’s leading drugstore brand Heroine Make believes that every woman plays the leading role in her own life story. Its commitment is to provide long-lasting and smudge-proof makeup that readies and steadies women for the vicissitudes that life throws up. That means no more worrying about clumpy lashes, smudging, and panda eyes at the end of the day, because its long-lasting mascaras and eyeliners are just what every woman needs.