We are both the dentist recommended brand* and the World’s No.1 Sensitive Toothpaste Brand^, trusted by millions of people. Why? The answer is simply because our range of Sensodyne toothpastes are proven to relieve sensitive teeth and provide long lasting protection with twice daily brushing.

As leaders in the field of tooth sensitivity, we’re committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people’s lives. By putting science at the heart of what we do, we’ll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity.

We’re dedicated to creating a future where every life is sensitivity-free. Because life is too short for sensitivity.

*Based on survey results conducted in Singapore between 6th September to 11th October 2017

^Based on retail value sales data 12 months ending September 2020

PM-SG-SENO-21-00087