Founded in Shanghai, China in 2022, JOOCYEE is sensual and romantic; design-oriented and artistic; created for the new generation of women. We believe that cosmetics are not just simple fast-moving consumer goods but are close to the fashion industry and can be a carrier of life art and aesthetics as well. We pursue a “romantic pragmatism” approach to our makeup, by creating innately artistic stories and products, while at the same time delivering top notch innovation and quality. A JOOCYEE girl embraces her soft femininity, but also upholds independence and womanly power. In our mind, the coexistence of gentleness and strength within holds the perfect interpretation of a woman’s beauty. Our bestsellers include the Glazed Rouge, Multipurpose Cream, and Essence Glazed Rouge – all of which have heavily established themselves as strong innovations in the global C-beauty market. The Glazed Rouge Lipstick is our timeless bestseller: this fatty acid-infused lipstick creates a moist, mirror-like shine while providing up to 8 hours of intense hydration and intense colour payoff. Its long-lasting and transfer-proof formula continues to uphold its high-quality position as our customers’ favourite. The Multipurpose Cream is a must-have in your makeup pouch when it comes to convenient, everyday makeup. Its buttery and velvety formula allows you to build and blend colour on your skin easily, and thus can be used on the eyelids, cheeks, lips, and even as contour. The Essence Glazed Rouge is formulated with 75% collagen essence, which heals and repairs the epidermis of your lips as you wear this product. Say goodbye to dry, cracked lips and hello to hydrated, plump-looking, and colour-rich lips that last for up to 8 hours.