Welcome to JUDYDOLL - the girly, innovative, fun, and colorful makeup brand founded in Shanghai, China in 2017. We aim to make daily essentials more playful by exploring new technologies, creating new experiences, and improving qualities, which enable each JudyGirl to play with color effortlessly. We prioritize quality and longevity, using high-quality raw materials and long-lasting formulas that are easy to apply and gentle on your skin. Our bestsellers include products that have been viral on platforms like TikTok, Xiao Hong Shu, and Douyin – such as the Iron Mascara, Iced Watery Lip Gloss, and Highlight & Contour Palette! Our Iron Mascara is the go-to mascara for fine, Asian lashes. With 0.5mm precision threading on a bristle-less iron wand, each lash is precisely embedded and evenly coated with product that’s formulated to be waterproof, anti-fade, and smudge-proof. Enjoy curled, natural-looking, lengthened lashes that last up to 12 hours. Our Iced Watery Lip Gloss has gone viral on multiple occasions for its first-of-its-kind, massage-grade metallic tip, which brings an icy cool feeling to the lips while distributing the product evenly. Its film-forming technology allows the gloss’s color and shine to be transfer-proof, while its 80% essence formulation nourishes the lips during wear. Our Highlight & Contour Palette is widely used for the natural 3D shadows and light shades it brings to Asian skin. The finely-milled powder of the highlight shades naturally fills depressions and conceals dullness while bringing a soft-focus brightening effect to the skin. The contour shades are specially mixed with neutral, skin-melting tones that bring a natural three-dimensionality to the face.