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Purple shampoos are the best haircare buddy for blonde hair! They contain purple pigment to neutralize brassy, yellow, and warm tones on lighter hair. They work to keep blonde hair color bright and vivid for a longer time.

Why bleached hair turn yellow?

The darker your hair, the more pigment (melanin) it has. By bleaching your hair, it causes the melanin molecules to turn colourless. Your hair would appear yellow after it is stripped out of pigment because of keratin, which is the structural protein of your hair. When you go to a hair salon, they top your hair with hair toner after bleaching, to neutralize unwanted warm or brassy tones to help you achieve a shinier, healthier, more natural-looking shade.

However, as time goes by, all colour fades. Thus the natural underlying yellow hues are revealed, and this is the time when you need a purple shampoo.

Check out these salon-quality haircare products here!

JSOOP Color J Aurora Purple Shampoo

JSOOP Color J Aurora Purple Shampoo is a colour care and hair care all-in-one product, formulated with electro-bonding technology that neutralizes the yellowish colour of hair. The shampoo contains 6 types of protein ingredients for damaged bleached and dyed hair.

Another reason to buy this product is that it does not stain the skin!

Review:

I bleached my hair partially and gets yellowish after a few days, and that’s why I bought this product. It seems too purple but when it’s applied to your hair it will rinse your hair perfectly without color transfer. If you see the picture before I use this, there are some yellow color on my hair. It removes yellow color steadily and makes my hair silky.

L’OREAL PARIS HAIR EXPERT EverPure Brass Toning Purple Sulfate-free Shampoo

L’oreal Paris Ever Pure is a salon-quality haircare range that guarantees to protect color. This brass toning purple shampoo is sulfate-free, paraben-free, and vegan. It is also no harsh salts or surfactants that can strip, dull, or damage your hair.

Colored hair often turns ‘rusty yellow’ after lightening.  EverPure Brass Toning Purple Shampoo is formulated with purple pigments that penetrate the hair and directly neutralize brassy yellow and orange undertones to achieve a cooler tone and maintain color vibrancy for longer.

It is also designed to provide a cool toning result for all kinds of colored hair including brown, ash, bleached, blonde, silver, highlighted, and balayage hair.

Review:

Loving the scent of it so much- Really purple but felt the purple can be more intense

TRESemmé Color Radiance & Repair Shampoo

TRESemmé Color Radiance & Repair Shampoo is formulated with an anti-brass purple formula, jojoba oil, and micro conditioning technology to wrap a fade-resistant film over strands and neutralize brassy hues to give you brilliantly blonde results day in and day out.

It is expertly formulated for bleached hair to prolong blonde hair radiance for up to 2X longer-lasting salon vibrant color. It dramatically nourishes your dry, bleached hair for vibrant color & shine that looks like you’ve just stepped out of a salon.

This bleached hair shampoo is enriched by its signature head-turning scent, featuring a sparkling infusion of delicious green fruits, blended with sweet jasmine to mesmerize you and everyone around you.

JOICO Color Neutralizing Color Balance Purple Shampoo

JOICO Color Neutralizing Color Balance Purple Shampoo is great for maintaining vibrant hair color and nourishing your bleached hair.

You can enjoy its balancing act of ingredients that instantly neutralize unwanted yellow and orange tones in blonde hair while strengthening, protecting, and increasing shine. Its absorbers also help fight fading and tonal change to keep color looking great.

This shampoo can continuously release Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

PURA D’OR Color Harmony Purple Shampoo for Colour Tone Balance

Your hair is your crowning glory, and sometimes color fades. Bleached, blonde, or silver hair fades and starts to look brassy after a while.

No worries! PURA D’OR Color Harmony Purple Shampoo is here to rescue your brassy hair.

It is engineered with an exceptional blend of premium select organic ingredients that cleanse, protect, and tone color-treated hair.

This shampoo provides superior hydration to help revitalize dried-out, over-dyed, brittle hair without stripping away the color treatment. It is great for lighter-colored hair, specifically bleached blonde and silver.

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