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Cica is also called “Centella Asiatica”, known for its soothing and anti-inflammatory properties, is the star of the show of the all-new Pure Beauty Cica Soothe skincare range. Read on and discover the 4-step skincare routine for Pure Beauty Cica Soothe now.

Pure Beauty Cica Soothe Range

Cica (Centella Asiatica) but better. Introducing Fermented Cica

  • Infused with Korean Fermentation Technology
  • Maximizes Cica (Centella Asiatica)’s treasured properties
  • 40% more moisturizing power than regular cica (Centella Asiatica) extract*
  • Soothes and refines sensitive skin
  • Strengthens skin health and defenses
  • Dermatologically tested for sensitive skin

*in-vitro test on the measurement of stimulating the production of filaggrin

Step 1: Cleanser

Pure Beauty Cica Soothe cleanser

It’s a mild vegan formula that gently cleanses sensitive skin with a milky foam. Another thing I love about this cleanser – it effortlessly removes excess oil, soothes inflammation, and restores a balanced complexion. Super gentle, non-irritating and suitable for all skin types.

Step 2: Toner

Pure Beauty Cica Soothe toner

A lightweight vegan formula. Thanks to a formula infused with the star ingredient, Fermented Cica, that helps restore any lost moisture, my skin is left feeling soft and supple with a brightening and toning effect after every use.

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Step 3: Serum

Pure Beauty Cica Soothe serum

The skin-saving formula does a great job of helping my skin stay calm and hydrated.  This option also proves that lightweight formulas can still deliver intense moisture.

Step 4: Cream

Pure Beauty Cica Soothe cream

The lightweight cream truly melts into my skin and leaves dull skin looking nourished without leaving behind a sticky, greasy film. It does the duties of helping to moisturize and strengthen the skin barrier.

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